Tripping on Futuremood "wearable drug" sunglasses
by Randy Gingeleski
5 minutes to read
Thoughts after buying Futuremood sunglasses, which are billed as — and look like — "wearable drugs."
Below is that visual. Maybe your mental image would’ve been more of a tie-dye shirt.
Let me contextualize this purchase of “drugs” for your face. It was one month ago and a relatively stressful day. Keyword relative.
I’d been living with my parents for several months, though that kept me safe from viruses and other chaos. I was still working on “day job” stuff at 7 PM. In Mom’s basement.
Too weary to do side project stuff after that, some TechCrunch reading occurred. They had done an early article on Futuremood glasses.
So that set the stage for me then buying this ridiculous $175 pair of glasses. But when you compare something to “drugs”, even writing it’s unsafe to drive with these things on, I pay attention.
Let’s quickly analyze this whole drug comparison marketing shtick before my review. This phenomenon is not new.
The last case I can recall was marketing for binaural beats in my high school years. This would’ve been 2010 or 2011.
Does that sound stupid? Sure. But it’s something I got semi-obsessed with, standing up a Prestashop server and my own competitor, “NoiseRX”.
My business failed. Blame lack of funds for proper marketing efforts, or anything beyond shared hosting on the technical side. Also a lack of audio engineering expertise.
However, one night I created a track that — you’ll have to trust me here — made my whole body numb.
There might be something to binaural beats. There might be something to these wacky glasses?
That motivated my purchase to find out.
Trippy sales pitch
The other thing is you’ve got to venture through a very psychedelic Shopify store to buy these glasses, too. Below are a few snippets from it.
Some frontend developers were really earning their pay on this site.
I forked over my money for the green glasses you see, which are called “AuraBliss 5000” and promise to deliver an immense calming effect.
There are also “AuraBoost” (stimulation) and “AuraZone” (focus) models. The “5000” line looks all exotic, though there is a “100” line that seems more public-friendly.
These reached me fairly quickly — in upstate New York at the time, within 3 business days or so of ordering.
The packaging was pretty unique. See my images below. There’s a velvet pouch, cleaning cloth, incense matches, some propaganda, and just a lot of thought that went into this.
I figured that this presentation might boost any placebo effect if it was going to happen.
At this point, over about 2 weeks I’ve worn these glasses probably 8 times. My opinion is that they do indeed work.
The effect is similar to 20 mg of CBD. Subtle, but there.
My most pronounced session was one spent outside. I didn’t have other polarized sunglasses at my parents’ house so wore these out. The sunlight shining through these lenses maybe yields their ideal conditions.
Reading a book, listening to bird songs, looking at trees and grass — probably calming enough on its own. But the Futuremood glasses seemed to noticeably amplify that.
I hypothesize that maybe green lenses are calming because they remind us of nature. We humans are calmed by it. Just a guess, though, like the sunlight-through-the-lenses thing.
Let’s touch on some additional points now as I am not sure what else can be said on the effects.
1.) The construction of these is very solid. These will last a long time. One might say a lifetime, as perhaps they’ll outlast me.
2.) After 30-40 minutes of wearing these, a headache seems to set in. Maybe another sign they do something? Regardless, be aware of this.
3.) I would wear these more if most of my weekday downtime wasn’t right before bed — which prompts me to wear my blue-blocker glasses instead.
My concern is that the green lenses yield more blue than the red ones do. No idea if that’s a valid concern.
4.) Also, it might go without saying, but these look kind of goofy to wear on work video calls. ✌️ That influences how often they get used.
5.) The company should hire an SEO firm because their own site is low on the Google first page for “futuremood” — their own name. After being public for several months it is hard to give them a pass on this.
These green Futuremood AuraBliss 5000 sunglasses work for me. I can’t speak for their other offerings.
Are they sort of a luxury thing at nearly $200? Yes.
Though, if you’re regularly using CBD oil, these glasses could save you money long-term. Do the math.
I would be interested to try the Futuremood Aura* 100 series, intended for more “everyday” use. You could actually wear those to work without being self-conscious, in my opinion.
Overall the company gets a thumbs up from me. 👍
I guess this review is to help people that are “on the fence” about them. You might just either be the kind of person who buys $200 drug sunglasses or you’re not.